About XBridge

XBridge was founded and is led by a team of experienced marketing professionals. The name “XBridge” represents a commitment to delivering exceptional marketing solutions. Established to provide professional marketing services and consulting for both the Vietnamese and international markets, XBridge leverages its global marketing expertise and deep understanding of local markets. Our culture of continuous learning and growth allows us to stay at the forefront of industry trends.

With an in-depth understanding of marketing environments and operational practices in Vietnam and internationally, XBridge has become a trusted destination for branding, communications, and marketing services. We specialize in supporting clients planning to expand their businesses in international markets, particularly in the United States and Vietnam.
Our business revolves around four interconnected areas of expertise, seamlessly integrated to provide comprehensive marketing solutions:

1. Branding & Marketing Strategy Consultancy

We offer comprehensive marketing and branding consultancy tailored to various stakeholders, including product brand marketing, corporate branding, and investor or shareholder branding. Our approach delivers end-to-end solutions, starting from consumer insights and market research (in collaboration with research partners) to:

• Brand leadership coaching
• Brand strategy development, including corporate identity
• Implementation and communication strategies
• Establishing systematic brand KPIs for tracking, auditing, and reporting

2. Integrated Marketing Communication (IMC)

XBridge provides a one-stop solution for integrated marketing communication campaigns. These campaigns combine the optimal mix of traditional offline communication and cutting-edge online tools, offering services such as:

• Advertising
• Event Management
• Public Relations
• Brand Activation
• Digital Marketing

This integrated approach, supported by both in-house expertise and international specialists, ensures customized solutions that align with clients’ unique needs.

3. Digital Integration

As digital communications continue to evolve, many brands face challenges in effectively navigating this space. Companies such as Vietnam Airlines, BECAMEX, World Trade Center Binh Duong New City, Resorts International Vietnam, and SMEs have sought solutions for seamlessly integrating traditional and digital communications.
XBridge addresses this challenge with a dedicated Digital Integration Team. This team provides comprehensive solutions, including:

• Researching social insights
• Developing integrated digital marketing strategies
• Managing and implementing full-scale digital campaigns
• Measuring campaign results

Our partnerships with strategic digital experts and suppliers enable us to deliver impactful online and offline communication strategies tailored to our clients’ needs.

4. Marketing Services (Outsourced Marketing)

With years of experience and expertise, XBridge has had the privilege of working with some of the world’s most renowned companies, including Apple, Vingroup, and Samsung. Our leaders bring decades of field marketing experience and a deep understanding of local market dynamics.

We provide outsourced marketing services, enabling businesses to benefit from professional marketing support without the need for in-house teams. Our proven track record includes successfully partnering with brands like Apple, Vingroup, and Samsung to deliver outstanding results.

At XBridge, our commitment is to empower businesses with marketing solutions that drive growth, build brand equity, and create meaningful connections in both local and global markets.